Nowadays, the web is not only designed for functionality, but they have to be designed for dynamic user experiences (UX). And when you think of it, people are at the center of UX, hence the emergence of human-centered web design.
Each click, navigation path, social share, video, image, mobile access and so on are designed to dynamically cater to the needs of users. A website design that doesn’t allow user interaction to complete their desired goals is not considered a good one.
Human centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors/ergonomics, and usability knowledge and techniques.
A human-centered design is the first obligatory step to making the product applicable, while user-centered solution is the next step to make it concentrated on pains and needs of specific category of users
A great summary of UCD (via Wikipedia) states that we should try to “optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.
At Infisure we focus on observing human interactions with empathy for their needs is putting the customer at the hub and why human as well as user centered design is so valuable to a product’s or service’s success. we tie strategic services into all aspects of our design process, and our design offering is comprised of these two core components