Marketing campaign planning is a complex process. Delivering a single consistent message across multiple channels to reach your audience isn’t easy. Without a good strategy and sound processes in place, it can become a disorganized mess.
Good campaigns follow a theme which includes a series of touches with the market. a message delivered once through a single medium rarely makes any difference.
Designing a campaign strategy and a promotional plan is an important when it comes to launching a new product or service or expanding your market reach into new business verticals or demographics.
When planning a promotional campaign, Infisure marketing campaign strategist keep in mind that a successful campaign achieves all of the following desired outcomes and goals:
The media channels we use to communicate your message and attract and capture your audience are
These channels will be different depending on your business, target audience and goals.