The online domain is a fluid tapestry of constant innovations and rapid consumption. Keeping up with the ever-changing trends is extremely crucial to stay adrift in a competitive market. Whether you steer a corporate empire or own a local business that offers specifically-curated services for a community, digital marketing is your go-to tool to get people talking about your brand. The importance of organic search, social media, user-generated content etc. has shown a tremendous growth worldwide, thanks to the advent of smartphones and advanced technology. To stay in the know is essential for your online business, so we decided to feature the top 2018 digital marketing trends that can skyrocket your business to the next level.
Multichannel Marketing To Get The Right Boost
The number of channels and ways we can reach our customers is increasing at an astonishing rate and companies need to take advantage of this factor. Earlier marketers used to fixate on luring customers to different channels in the hopes of engaging them, but slowly the focus has shifted from platforms to audiences. It’s time to seek your audience and engage them on varied channels. It’s important to market your brand across channels. From email marketing to digital advertising, it’s important to build a comprehensive presence on the Internet. Don’t be skeptical to try an unconventional platform, it might be just the right channel to reach out to your potential customers.
The Age of Augmented Reality
Video marketing is not a new concept, but its consumption is on an all-time rise. It’s a highly popular method to distribute content to spike the engagement rate across digital channels. Add the magic of Augmented Reality (AR) to this and you have a marketing goldmine. The use of interactive video content is the next progressive step for a company. From Apple creating fun animojis to travel companies using AR to showcase exotic locales and adventures to lure in customers, interactive videos are a crucial part of the marketing arsenal.
Local Advertising is Still Key
Everybody is doing it and so should you. The digital sector is making it easier for local businesses to interact with their audience and cater to their needs. Local targeting gives customers a more localized social experience, which can definitely benefit your company. Since global brands are taking advantage of local advertising in a big way, small local businesses need to up their game to compete with the big names.